Going beyond the resume

Welcome to my portfolio

Senior PR and communications professional with 20+ years experience in emtechnology, enterprise software, and consumer tech.

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Work Highlights

Setting HPE's AI Strategy

Turning Supercomputing into Solutions

Developed the cross functional communications strategy for HPE's entry into the AI market focused on LLMs, supercomputers and cloud solutions.

Turning Supercomputing into Solutions

Created the campaign to help HPE demonstrate how supercomputers can be harnessed to address humanity’s greatest challenges, winning a TIME Best Inventions award.

Juniper Acquisition & DoJ Lawsuit

Turning Supercomputing into Solutions

Juniper Acquisition & DoJ Lawsuit

Worked on the communications for HPE's $14B acquisition of Juniper Networks, guiding the narrative through both the announcement and the subsequent Dept. of Justice lawsuit.

Bringing Analytics to the Masses

Juniper Acquisition & DoJ Lawsuit

Launched MicroStrategy's new flagship analytics product with Nasdaq bell ringing and business and tech coverage, battling against Tableau, PowerBI, and Qlik.

Introducing Wireless Charging

Bringing Analytics to the Masses

Introducing Wireless Charging

Introduced the concept of wireless power through a series of hands-on demos at CES, creation of an industry standard, and a years-long campaign to encourage OEMs and partners to adopt the technology.

Cisco Annual Partner Summit

Bringing Analytics to the Masses

Introducing Wireless Charging

Managed communications for Cisco's Global Partner Ecosystem - the annual Partner Summit, Cisco Live, and announcements with strategic partners including NetApp, IBM, DellEMC, Apple, and more.

First Ever Cryptocurrency Ratings

Cisco & Dimension Data Connected Conservation

Launched the first independent cryptocurrency ratings and index using a comprehensive report ranking and critically evaluating the most popular coins.

Cisco & Dimension Data Connected Conservation

Developed a PR campaign for Connected Conservation - a joint technology developed by Cisco and Dimension Data to prevent rhino poaching in South Africa.

BluWrap Company Rebranding

Cisco & Dimension Data Connected Conservation

Relaunched Global Fresh Foods as BluWrap with a new name, brand identity, website, collateral, and market positioning.

Handling a Crisis

Worked with Flex on several confidential crisis management issues around geopolitical situations, labor relations, and customer ethics.

HP/Compaq Merger Proxy Battle

Speaking to World Leaders at WEF

Part of the PR team tasked to handle the communications around HP's acquisition of Compaq - at the time the largest IT merger in history - and subsequent proxy battle.

Speaking to World Leaders at WEF

Arranged a speaking slot and private meetings for Juniper EVP at the World Economic Forum with select world leaders, influencers, and politicians.

Broadcast Media Examples

HPE - Announcing a More Sustainable AI Cloud Service

To build momentum for HPE's annual conference - HPE Discover - we put the CEO on the road to talk to top tier media about its new Large Language Model service that can privately train AI models in the most sustainable way. This was paired with a comprehensive 360 communications strategy that spanned social, team member comms, analysts, shareholders, paid content programming and more.

HPE - Helping Businesses Navigate the AI World

HPE needed to be positioned as an AI leader, so we developed a series of narratives around hot AI issues for businesses - privacy and control, power-hungry AI systems, and the limitations of traditional cloud infrastructure for large scale AI projects. Business Unit executives were then used for a wide range of broadcast, print and podcast interviews, supported by a global contributed article program.

MICROSTRATEGY - New Platform Announcement

MicroStrategy had spent years trailing the likes of Tableau, PowerBi, and Qlik while upstarts like Looker and ThoughtSpot were nibbling at its ankles. To kick off a new era and direction for the company, we launched a brand new platform and technology starting with Nasdaq bell ringing, followed by customer events, and exclusive interviews with business and trade media.

FULTON INNOVATION - Launching at CES

Before wireless changing was a 'thing', few believed the technology would ever take off, let alone see a day where it would be in almost every phone. That's why I developed a campaign that culminated in a grand scale demo at CES, introducing the technology to the media and showing exactly how wireless charging would change the home, the office, and your life.

WEISS RATINGS - Launching Cryptocurrency Ratings

In 2019, nothing was hotter than crypto. Well-regarded ratings firm, Weiss, introduced a new service - cryptocurrency ratings - to help investors make informed decisions. We delivered an in-depth report that graded every coin along with infographics, and visuals that media could use. Founder, Martin Weiss, was positioned as the only independent source in the industry and was quoted in business, broadcast, and trades,

Executive Visibility

ANTONIO NERI

Chief Executive, HPE

SPEAKING: Fortune Brainstorm Tech, World Economic Forum

MEDIA COVERAGE: CNBC, MSNBC, BloombergTV, YahooFinance, Fortune, Business Insider, Reuters, WSJ, HBJ (cover story), and scores of international, business and trade media articles

JUSTIN HOTARD

Executive Vice President & GM, High Performance Computing & AI

SPEAKING: ITIF HPC Leadership (with Senator Marsha Blackburn), SXSW, Supercomputing'23, ISC'22, WEF

MEDIA COVERAGE: NYSE Floor Talks, Motley Fool Money, Fortune

DAVE BAARMAN

Chief Inventor, Fulton Innovation

AWARDS: Golden Bridge Award, Edison Award, American Business Award, Best in Biz Award, IT World Award

SPEAKING: SXSW, CES, Wireless Power Consortium, CTIA, ICSC Alliance

MEDIA COVERAGE: EEWeb (cover story), over 30 broadcast interviews and 150+ international, business and trade media articles

HP EXECUTIVES

Irv Rothman, President and CEO, HP Financial Services
Dave Booth, Senior Vice President & US Country Manager, Christina Hanger, Senior Vice President, Americas Operations

SPEAKING: Purdue University, MIT (Sloan), Harvard, Gartner Symposium, Dartmouth (Tuck), Chief Sales Executive Forum, London Financial Conference

MARK BARNEKOW

CEO, BluWrap, Trading Partners, iTrade Network, Amphire

AWARDS: Most Admired CEO, Rabobank Emerging Leader in Innovation, Golden Bridge Award

SPEAKING: Chicago Booth School of Business, Fish 2.0, IFC Clean Tech Conference, AgriTech Summit

MEDIA COVERAGE: Podcast, business and trade press articles

KIM PERDIKOU

Executive Vice President, Juniper Networks

SPEAKING: World Economic Forum

OTHER: Confidential one-on-one meetings with world leaders and influencers

Assets & Skills

Strategic

Creating global communications strategies

Managing multi-channel campaigns incorporating PR, AR, IR, social, internal comms

Combining strategy with hands-on execution

Creative

Strategic

Developing creative solutions to tough problems

Translating complex topics into stories that resonate with the right audiences

Bringing big ideas to the table that challenge the norm

Results-focused

Employing processes and best practices used by some of the best known tech brands

Building campaigns that align with a company's mission and strategy

Developing measurable programs that focus on outcomes rather than outputs

Experienced

Results-focused

Deep agency and-in-house background working with tech companies from start-ups to Fortune 500s

Strong international capabilities managing global communications teams, and working in Australia, UK, US

Comprehensive skills - writing, asset creation, branding, exec visibility, media relations, messaging, crisis management, thought leadership, and more

Contact Me

Better yet, call, text or email directly

617.571.1233

Welcome to my portfolio

Company Experience

Work Highlights

Setting HPE's AI Strategy

Turning Supercomputing into Solutions

Turning Supercomputing into Solutions

Turning Supercomputing into Solutions

Turning Supercomputing into Solutions

Turning Supercomputing into Solutions

Juniper Acquisition & DoJ Lawsuit

Turning Supercomputing into Solutions

Juniper Acquisition & DoJ Lawsuit

Bringing Analytics to the Masses

Bringing Analytics to the Masses

Juniper Acquisition & DoJ Lawsuit

Introducing Wireless Charging

Bringing Analytics to the Masses

Introducing Wireless Charging

Cisco Annual Partner Summit

Bringing Analytics to the Masses

Introducing Wireless Charging

First Ever Cryptocurrency Ratings

Cisco & Dimension Data Connected Conservation

Cisco & Dimension Data Connected Conservation

Cisco & Dimension Data Connected Conservation

Cisco & Dimension Data Connected Conservation

Cisco & Dimension Data Connected Conservation

BluWrap Company Rebranding

Cisco & Dimension Data Connected Conservation

Handling a Crisis

HP/Compaq Merger Proxy Battle

Speaking to World Leaders at WEF

Speaking to World Leaders at WEF

Speaking to World Leaders at WEF

Broadcast Media Examples

Executive Visibility

ANTONIO NERI

JUSTIN HOTARD

DAVE BAARMAN

HP EXECUTIVES

MARK BARNEKOW

KIM PERDIKOU

Assets & Skills

Strategic

Strategic

Strategic

Creative

Strategic

Strategic

Results-focused

Results-focused

Results-focused

Experienced

Results-focused

Results-focused

Download my resume

Contact Me

Schedule an interview

Better yet, call, text or email directly

sharon@bluetrumpetgroup.com